Do you ever wonder how your social media efforts are faring?
In a very interesting post from Social Fresh, Renee Warren highlights "10 Community Manager Tools You Might Not Know". My favorite was "Mention Map" as you will see below, it makes it visually possible to see what's happening to your reach and network as you and your friends talk on Twitter.
What's your reach?
Let's face it, every day there are fantastic new posts on finding measures of your Social Influence. It is important to be aware of what you are accomplishing, tools like these make it seem easy,for example Klout (the Standard of Influence) or twiDAQ (where people can buy shares of you in the fantasy stock market).
You can find a way to gage your reach or your influence, but how much is all this worth if your reach doesn't meet your objective? What are you really seeing? Are you interpreting the data in the right context? Having the numbers doesnt always give us the answers, we need to understand how they relate to our goals. Leigh Drogen discussed this in realtion to an infographic of Twitter accounts and the implications of "Friends vs. Followers" as well as other Very Interesting Twitter Statistics based on the a recent study by Sysomos
Engaging in Social Media is crucial to staying active in our world.
It is fun, it is motivating...it can truly drive us to do more, and do things better.
The challenge is to always keep your vision in mind as you flutter across the tweets and the Facebook pages and the "distractions". When you are working on building up your followers, or checking your latest score of "influence", remember to ask yourself: Why am I here? What am I seeking to accomplish? What is this telling me? Is there value to what I am doing?
If you ask yourself these questions, and always stay on your track, then you will have a sense of what tools to use and what mix of media is right for you.
Never forget your clients, the reason you are involved in the first place. Are you reaching them? Are there any measurable results?
We are privileged to live in a global community.
I believe that what you put into this community, you will get out of it - if you stay focused.
Play your part while you have fun doing it. Don't get lost. You are on a mission, stick to it.
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