Ogilvy & Ogilvy is pleased to invite you to the #140Conf Meetup - a Social Media event
November 30th, 2011
Join us at the beautiful Intercontinental Montreal for Cocktails from 5 to 7:30pm
Who should attend?
Anyone interested in the opportunities Social Media presents on both local and international scales. Enjoy the opportunity to connect with people in the community who are using social media and share ideas & conversation in a relaxed and warm environment.
Ogilvy & Ogilvy is proud to announce that we will be sponsoring the 140 Conference Montreal for 2012. The #140Conf is an exploration on the effects that Social Media is having on "The state of now". What does that mean? It means that Social Media, which includes Twitter, online games like Farmville, Blogs, Facebook, Google+, LinkedIn and Foursquare is changing the face of how we live, how we communicate and how we do business.
Ogilvy & Ogilvy was built on relationships. We have not been active in advertising, we rely on word of mouth. Many of our clients are third generation clients, and as time has passed we have managed to maintain those relationships. As the world has changed we have realized we want to make sure that our clients and our community have a way to connect with us. Social media has presented options to find more ways to connect and be involved.
When the opportunity to support the #140Conf and bring this international conference to Montreal came up, it made sense that if Social Media is about relationships, and this is what Ogilvy has built a business on for over 85 years now, that sharing the power of communication and bringing the conference to Montreal was in perfect alignment with our values and goals. We want to support "making the world a smaller place", give back to our community and enhance communication and relationship building using these social tools.
Like many out there, as a business, we are just learning about the possibilities. We look forward to joining forces with other relationship conscious brands in sponsoring the event as we continue on our path to use Social Media to create new ways for our clients to communicate with us and engage with our community. The #140conf provides an opportunity for individuals and businesses alike to learn how to connect and share in the experiences others are having using these tools to improve service, reach out to their communities and strengthen relationships.
All part of our journey and commitment to continue to make ourselves accessible to our clients, and assure we maintain our personal service values.
We are proud to support this conference which is all about connecting and making sure that as the world grows, as business gets faster, as lives get busier - we always take that time to find ways of maintaining and building strong relationships one client at a time.
This week I traveled to New York City to participate in #Brandsconf at the 92nd Street Y. The theme was the Humanization of Brands.
As business people when we think about Brands and Social Media we often focus on our industry, our goals, and marketing.
I enjoyed the experience at #Brandsconf because in addition to presenting an amazing array of speakers for leading corporate brands, there were also individuals speaking on personal branding, and panels representing social causes.
This years line up allowed for a thorough representation of all angles of Social Media Branding.
One of the most notable uses for social media I have witnessed is when we connect together and use social media as a tool to drive change.
I was really pleased to see Social Good Initiatives represented at this week's Brandsconf. Several presentations really drove home what we can accomplish when we join together and spread the word to benefit wonderful causes.
The Aviva Community Fund is giving away a Million Dollars to communities across Canada, the mission is to empower people in their communities by giving them the funds required to make positive change. Change can happen in many ways, but the greatest gift is when the change we put into place allows for long term results and keeps on giving, and is not just a band-aid measure.
At Ogilvy, we were contacted by many people as the first round progressed, and we're so glad to be able to provide broker support. Because we have offices in Montreal and Toronto, and we also do business across Canada with certain programs, we have been open to meeting many wonderful community groups and been very proactive in trying to motivate communities to get involved. You can read about some of the organizations and our process leading into the competition on my previous post. However, today, I would like to spotlight one of the community projects we came across and will be supporting into round two via our Toronto office. The Connect Learning Center, being run by Ms. Melanie Cooper, who I had the pleasure of meeting yesterday.
A brilliant lady, currently entering Round two of the Aviva Community Fund, and needing your vote- her story is best told in her own words, so I have copied the text of her letter below to share with you. Taken from the Connect Learning Center Website.
My name is Melanie Taddeo- Cooper. I am a visually impaired teacher who has experienced a devastating trauma. I was a healthy 21 year old university student when I suffered a massive stroke that left me completely paralyzed on the left side and legally blind. I had to interrupt my 4th year at York University to undergo extensive rehabilitation and training in order to resume a “normal life”. This included endless hours of physical and occupational therapy and training on how to live my life as a disabled individual. Through this struggle, I maintained a positive attitude and was determined to fulfill my dream to be a teacher. During my rehab I quickly realized that there were very few programs that met my needs allowing me to regain my independence and once again lead a fulfilling and independent lifestyle.
I was very fortunate to attend a program through the CNIB which helped me learn basic life skills (modified to meet my disability needs). It was this program that changed my life. Sadly, as years went by, this life-changing program and others were eliminated due to lack of funding. Consequently, I along with many others was deprived of the ongoing support and services which were so vital to my rehabilitation and ongoing progress. In 1997-1998 I attended teacher’s college at York University where I was the first legally blind teacher to graduate in Ontario. This was a great accomplishment. I had endured years of discrimination as a disabled individual, but never lost hope and faith that one day I would make a difference in my own students’ lives. I vowed to one day establish a life skills training program for adults with disabilities, and that is how Connect Learning Centre (CLC) came to be.
“A Dream, A Need, And The Passion To Make A Difference” – Melanie Cooper.
Connect Learning centre is a Not-for- Profit organization, and as you can imagine there is great costs involved in operating such a program, and that is why I am seeking assistance in getting the word out to attract people to vote for our idea on the Aviva Community fund.
I am very passionate about this cause as I know that people with disabilities can definitely lead independent lives and can make a difference, as I am living proof of this."
All we need to do to help her continue the dream is click to vote for her project, every day starting October 24th. Please, paste the link to vote on your Facebook page, and just take a moment of time every day to click the word vote. It works through Facebook, so its basically effortless.
Let's be a part of making this dream come true and give her the resources to continue the work she has been doing - helping people every day and surpassing incredible odds.
The success of this contest is based on people coming together. Share, vote, and lend your support. Be the change. We talk about it a lot, now is the time to convert this into action.
Spread the message through your communities, let's see Social Media work for Social Good now. Thank you!
What would you do with 1 million dollars to promote positive change in your community?
Thats the question Aviva has asked for the past 3 years at the launch of the Aviva Community Fund Competition. Its a great question, begging to be answered, answered because when you tell them, they are ready and willing to give you a piece of that $1million to see that change through for your community.
What is interesting, however, is that I am pretty sure most people would love to have a million dollars, there are so many engaged activists out there fighting for change in thier community citing lack of funds as a reason, but as I jumped into the game as a broker, to look for someone in my area to support (Westmount) , I was hard pressed to find anyone!
"Well, wait a minute here, " I thought to myself, " I know we have an incredibly active community working on change, so where is everyone?"
I immediately started pumping out messages on Twitter and Facebook, asking people to join in and get involved - come get your million dollars! - Crickets.
So, I took it to the next level and "hit the streets" calling and emailing community groups we had heard about, or that we as a company have supported over the years, and asked them to jump into action and reach for their piece of the million, offering support.
Social Media is such an amazing tool for Social Change, we started using it to spread the word and started to see the results.
My Personal Lines Insurance staff were asked to spread the word in their day to day dealings, asking our clients if they supported any causes that might be of interest. We really wanted to find some local Westmount or Montreal groups to lend our support. After all, we are part of this community for over 85 years, naturally we want to support local initiatives.
So where is Westmount represented in all this?
As you can see by the map above, no initiatives are based in Westmount!
We continue to put out a call to local Westmount organizations. In such a community of prominent philanthropists, I am sure the causes are there, they just need to get involved and apply!
So if you have an idea, or you know of a cause we are asking you to please check out the Aviva Community Fund Then, let us know about it!
We created a hashtag on Twitter #Teamogilvy (all you need to do is tweet from your account, and include " #Teamogilvy" in your tweet to show up in our list.
We want to support you, thats what community is all about!
After much communication, we had the honor of receiving submissions via Aviva Community Fund from the following great causes - although not in Wesmount, they are in the Montreal Area, and we are happy to offer our broker support. We encourage you to check them out, as well as the other worthy causes on the Aviva site, and please cast your votes.
You can vote every day, and the community projects that get the most votes, move on to the next round. This is really a competition driven by the people, and that is what makes it so great.
This is truly an opportunity for you to get involved and be the change you want to see in your community!
Here are some community projects that represent candidates that took steps to apply and are dedicated to community change.