Social Good Feed

The Connection Between Social Media and Insurance : Five Questions

I was honored to be interviewed recently by ILSTV, "the source for daily insurance news and analysis and information relevant to the Canadian insurance industry" on my views and experiences in using social media as an insurance professional to support our clients, get involved and help give back to the community, as well as to listen to what people are thinking about. Every opportunity to listen to our clients and learn from them is an opportunity for us in the industry to provide better services and support.

The Financial services industry is one of the most complicated for individuals to understand, which is why I feel it is so important for "experts" and experienced brokers to reach out to their clients in as many ways possible and provide them with resources to learn about the things that affect them. Social Media provides an incredible opportunity here. It was very nice to have the chance to chat with Julie Hawrishok of ILSTV and answer her five questions, in fact we covered so much,  I even got a bonus one (Thanks Julie)!  Read more on our conversation in this interview:

"With more than* 15 years of experience in the insurance industry, Mila’s now embraced social media and has become a strong advocate for social media in the

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Social Media is about relationships. We built our business on relationships.

Ogilvy & Ogilvy is proud to announce that we will be sponsoring the 140 Conference Montreal for 2012. The #140Conf is an exploration on the effects that Social Media is having on "The state of now". What does that mean? It means that Social Media, which includes Twitter, online games like Farmville,  Blogs, Facebook, Google+, LinkedIn and Foursquare is changing the face of how we live, how we communicate and how we do business.

LogosWith O&O 140confMTL

Ogilvy & Ogilvy was built on relationships. We have not been active in advertising, we rely on word of mouth. Many of our clients are third generation clients, and as time has passed we have managed to maintain those relationships. As the world has changed we have realized we want to make sure that our clients and our community have a way to connect with us. Social media has presented options to find more ways to connect and be involved.

When the opportunity to support the #140Conf and bring this international conference to Montreal came up, it made sense that if Social Media is about relationships, and this is what Ogilvy has built a business on for over 85 years now, that sharing the power of communication and bringing the conference to Montreal was in perfect alignment with our values and goals. We want to support "making the world a smaller place", give back to our community and enhance communication and relationship building using these social tools.

Like many out there, as a business, we are just learning about the possibilities. We look forward to joining forces with other relationship conscious brands in sponsoring the event as we continue on our path to use Social Media to create new ways for our clients to communicate with us and engage with our community. The #140conf provides an opportunity for individuals and businesses alike to learn how to connect and share in the experiences others are having using these tools to improve service, reach out to their communities and strengthen relationships.

All part of our journey and commitment to continue to make ourselves accessible to our clients, and assure we maintain our personal service values.

We are proud to support this conference which is all about connecting and making sure that as the world grows, as business gets faster, as lives get busier - we always take that time to find ways of maintaining and building strong relationships one client at a time.


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Social Media for Social Good - Extending Corporate Social Responsibility to Individuals

This week I traveled to New York City to participate in #Brandsconf at the 92nd Street Y. The theme was the Humanization of Brands.

As business people when we think about Brands and Social Media we often focus on our industry, our goals, and marketing.

I enjoyed the experience at #Brandsconf because in addition to presenting an amazing array of speakers for leading corporate brands, there were also individuals speaking on personal branding, and panels representing social causes.

Epic Change Panel #Brandsconf #140conf #Epicchange

This years line up allowed for a thorough representation of all angles of Social Media Branding.

One of the most notable uses for social media I have witnessed is when we connect together and use social media as a tool to drive change.

The Aviva Community Fund Campaign is one great example which we at Ogilvy have been proud to participate in.

I was really pleased to see Social Good Initiatives represented at this week's Brandsconf. Several presentations really drove home what we can accomplish when we join together and spread the word to benefit wonderful causes.

Giving away a Million Dollars! Spreading Social Good with @AvivaCF

What would you do with 1 million dollars to promote positive change in your community?

Thats the question Aviva has asked for the past 3 years at the launch of the Aviva Community Fund Competition. Its a great question, begging to be answered, answered because when you tell them, they are ready and willing to give you a piece of that $1million to see that change through for your community.

 Aviva Community FundWhat is interesting, however, is that I am pretty sure most people would love to have a million dollars, there are so many engaged activists out there fighting for change in thier community citing lack of funds as a reason, but as I jumped into the game as a broker, to look for someone in my area to support (Westmount) , I was hard pressed to find anyone!

 "Well, wait a minute here, "  I thought to myself, " I know we have an incredibly active community working on change, so where is everyone?"

I immediately started pumping out messages on Twitter and Facebook, asking people to join in and get involved - come get your million dollars! - Crickets.

So, I took it to the next level and "hit the streets" calling and emailing community groups we had heard about, or that we as a company have supported over the years, and asked them to jump into action and reach for their piece of the million, offering support. 

 Social Media is such an amazing tool for Social Change, we started using it to spread the word and started to see the results.

Team Ogilvy
My Personal Lines Insurance staff were asked to spread the word in their day to day dealings, asking our clients if they supported any causes that might be of interest. We really wanted to find some local Westmount or Montreal groups to lend our support. After all, we are part of this community for over 85 years, naturally we want to support local initiatives.

Aviva Tweet Milaspage Mila Araujo Community

 So where is Westmount represented in all this?

Westmount Aviva Community Fund Screen Shot Nothing in Westmount October 5th 2011
As you can see by the map above, no initiatives are based in Westmount!

We continue to put out a call to local Westmount organizations. In such a community of prominent philanthropists, I am sure the causes are there, they just need to get involved and apply

So if you have an idea, or you know of a cause we are asking you to please check out the Aviva Community Fund  Then, let us know about it!

We created a hashtag on Twitter #Teamogilvy  (all you need to do is tweet from your account, and include " #Teamogilvy" in your tweet to show up in our list.

We are also using our @OgilvyInsurance5 and @OgilvyGivesBack4 Twitter accounts to promote!

We want to support you, thats what community is all about!

After much communication, we had the honor of receiving submissions via Aviva Community Fund from the following great causes - although not in Wesmount, they are in the Montreal Area, and we are happy to offer our broker support. We encourage you to check them out, as well as the other worthy causes on the Aviva site, and please cast your votes.

You can vote every day, and the community projects that get the most votes, move on to the next round. This is really a competition driven by the people, and that is what makes it so great.

This is truly an opportunity for you to get involved and be the change you want to see in your community!

Stop Bullying kids children art support Community Giving Here are some community projects that represent candidates that took  steps to apply and are dedicated to community change.

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